NEW JERSEY BRANDING

NEW JERSEY BRANDING

We are the top Branding experts in New Jersey. Great branding tells your story. The story of your brand. It lets your audience and customers know who you are and what you stand for. It shows what differentiates you from the others. In today’s landscape, mediocrity is death. The growing importance of a distinct brand personality and authentic story for New Jersey businesses are inescapable.

Brand Identity is so much more than a logo design. It is your color palette, typography, every visual asset from letterhead to business cards. But it is also your brand tone, your voice, and your unique personality. Great branding does not come easily. It takes time and lots of thought to truly distill a business into a brand. The result if something that takes on a life of its own.

The brands we design are powerful, ambitious and full of charm. We listen and explore to truly define your business through the visual feel. Bring life to your brand with an authentic and evocative brand identity.

In a lot of ways, branding is simply telling a story.

Our Branding Specialties Include:

Brand Naming, Logo Design, Graphic Design, Content Creation, Branding Photography, Brand Refresh, Marketing Collateral, Brand Guidelines, Product Packaging.

Are You Interested In A Standalone Logo Design?
We offer a la carte Logo Design so your brand can looks its best.

Messaging

What are the key messages you want your business to communicate? What unique aspects do you offer that differentiates you? Messaging is how you communicate, both visually and in content. From your web design to your social media and digital marketing. Let us formulate the best way to convey your brand message. 

Voice

What is the tone of your brand? Just like people are different, businesses should be as well. Funny and quirky, stand-offish, polished and reserved. These are all different types of voices a brand can have. Finding your brand voice is a crucial step to powerful branding and implementing this voice throughout your web design and all brand assets. 

Consistancy

For your brand to be effective it needs to be consistent. Branded work shirts, signage, business cards, social media, your web design etc. These should be in tune with each other to build your brand’s awareness. Cohesiveness is crucial. 

Our Branding Process

We handle all aspects of branding services. Whether you are a brand new business or an established business looking to modernize we have the skills and the creative prowess to bring your vision to life. Once of the major differneces between hiring a branding agency versus just hiring a logo designer or graphic designer is the amount of time and thought that goes into the process. Most logo designers put it all on you. You pick colors, you pick the vibe. You basically tell them what you want and they just design it. Branding goes much deeper. We discuss, we work with you to uncover the real depth of your brand. Who is the audience? What is the real voice and vibe you are looking to communicate? These things make such a huge impact.

Discovery

This is the fun part. We send you a branding questionnaire to help you think critically about your business. These answers shape every thing moving forward. The vibe you are looking to distill in your brand identity determines the logo icon, the fonts, the color palette we choose. We go really abstract here too. Do you see your brand as fun or serious, quirky or conservative, edgy or calm? We also discuss your audience in depth. The audience you currently have and any audiences you are looking to capture. Once we have all the info we need we move on to the next step in the branding journey.

 

Design

With a deep understanding of the brand vision we get to work crafting ideas for you. This relly can range, sometimes we give 5 options, sometimes only one or two. This includes the typography and development of color palette(s). We then create a beautiful presentation and show you the options in various formats. Once you take some time to go over them we go into revisions and finalization. We allo several revisions in our contract as we want it to be perfect.

 

Delivery

Once we have the final logo complete comes the delivery. We give you everything you need. WE supply the master SVG file so you have the logo in the master vector file. We also supply the most common file types you will need for print materials, the website, and social media. We also create and provide you with brand guidelines. The brand guideline tells you all the fonts and weights, colors, tone to use for content, a distilled brand vibe as well as the proper ways to implement the logo. This is a great tool for you to give to anyone on your digital marketing team so they can maintain brand consistency.

 Let’s Talk.