Branding

5 Great Customer Service Tips Poor customer service just doesn’t have a place in our modern business landscape. Your customer experience plays a huge part in your brand identity and positioning. No matter what your service or goods that you offer there are a plethora of other choices your customer has. Often times it comes…

The Checklist For Your Small Business As we welcome the new year it is a great time to look at different aspects of your business to see where you can improve. The death blow of a brand is stagnation. Even if sales are good, they can always be better. As technology advances, there are more…

The Psychology Of Color In Your Branding Colors are such a crucial element of our day-to-day lives. Every day we are bombarded by the beauty and psychological effects color has on us. Today I am speaking of color in terms of your brand identity. Randomly picking a color scheme you are drawn to as the…

Great Quotes To Help Every Entrepreneur Bruce Lee was more than just a ridiculously awesome martial artist and movie star, he was a deep thinker. Like all greats, no matter what their passion was, what made them great was the depth to which they strove to understand all elements of things. Bruce Lee literally kicked…

Tips For Branding Your Business   What makes for great branding? I ponder this often, whenever I am out and about I love looking at different businesses; their business cards, logo, and websites to see how strong their branding is. Sometimes I am really taken back by a mom and pop with no marketing experience…

Reputation Management For Negative Online Reviews Bad reviews happen. You can’t please everyone all of the time. Sometimes this leads to negative word of mouth, which spreads like wildfire unknown to you. Once that happens there is nothing you can do about it. Having a crisis management strategy in play for handling bad online reviews…

Optimizing Brand Growth Through Interrogation   Just like with many things in life people tend to fall into patterns. Levels of comfort that lead to stagnation and inevitably prevent us from succeeding and our brand from growing. This scenario rings true very often when we are an entrepreneur. When we begin our business venture we…

Typography is such a crucial element of any creative design and brand identity. Whether it is for logo design, web design, or graphic design your font choice is what creates the mood of the body of work. Let’s face it, there are thousands of fonts out there. As a designer, it can be a frustrating…

Best Ways To Increase Brand Loyalty Today’s topic is a little more abstract than some of my past posts. What is Brand Loyalty? Every business owner knows that it wants it from its customers, but how often do they go about creating and nurturing it? It is only through good judgment calls, exceptional customer service,…

As we move into springtime many of us feel inclined towards spring cleaning, this is also an opportune time to do some business spring cleaning. This month I will be posting different ways to keep on pace, redesign, and stay current. So let us start at the very beginning, branding. What is Branding and why…