Marketing Articles

Comparing WordPress vs Shopify for Ecommerce in 2023 Choosing the right ecommerce website design platform for your online store is a crucial decision. In a world where time and resources are limited, making the right choice can save you from headaches and potential financial losses. In this comparison of “WordPress vs Shopify for ecommerce”, we…

  In the constantly evolving world of marketing, it can be difficult to keep up with the latest strategies and techniques for reaching your target audience. A boutique marketing agency could be the perfect solution for your business, providing specialized services tailored to your specific needs. Unlike large marketing firms, boutique agencies are more nimble…

There are pros and cons to having your entire business e-commerce. One huge pro is that during the pandemic many people ended up buying online, so e-commerce stores tended to do very well. One downside is that you don’t get walk-in traffic and the sales process is very different. In a store, people can see,…

Do you know what attribute kills conversions? The one thing that can destroy a potential customer’s consideration of your brand? The one main thing that most people overlook when designing a website? The thing that no matter how beautiful the site is, no matter how great it ranks on Google its lack will just obliterate…

Do Facebook ads work? Talk to a lot of business owners and they’ll say no. But just like anything in digital advertising, poor execution can make anything fail, even Facebook advertising. To really find success with Facebook ads there are a lot of pieces that need to come together, not just within the confines of Facebook…

SEO is a service that can single-handedly transform your business. Getting traffic to your website from high search intent terms and phrases can set you apart from your competition and get you more clicks and sales. SEO has the highest ROI in the digital marketing world. Which is a true testament to its power because…

Hiring a web designer can be a hard decision. Prices range all over the place, many people don’t know what really makes a great website, and it’s hard to know what expectations to have for both the final product and what it will actually do to drive revenue. I wanted to write this article to…

Web Design is one of those services where the price can vary drastically. Even doing a quick Google search you will see companies offering web design and development for as low as $199 to as much as $50,000 plus. Using a more reputable service listing site like Design Rush when searching for Web Designers In…

I’ve often heard business owners lament about how Social Media Marketing doesn’t work for them. This is almost always simply because they chose the wrong social media platforms. If you’re a B2B company then yes, posting daily on Instagram may bear little fruit. But take that same energy and focus it on LinkedIn and you…

Unfortunately, it happens. A lot. Businesses hire the wrong SEO expert and either get tactics that don’t work, that actually hurt the website, or a company that doesn’t really do anything. This tends to happen in industries with so much mystery surrounding it. If you hire a web designer, you see the work. If you…

Social Media is a powerful digital force for every business. With so many people finding new businesses on social media platforms and through digital advertising it is more and more imperative for every business to have a proper social media marketing strategy in place. With social media being a very cost-effective digital marketing option, social…

SEO can be a confusing topic. It’s such a powerful asset for businesses to rank high in search results, but it’s hard to know what you’re getting and why search engine optimization is beneficial if you don’t understand what it is. In this article, I’m going to explain what search engine optimization is, why it’s…

Managing your Facebook Ad comments is an important yet understated aspect of online advertising. Read this short yet informative article that will help you navigate your Facebook ads comments management.

Getting shadowbanned on Instagram can really mess up your business page. Often we don't even know we were shadowbanned. Check out our infographic that explains what it is, how it can happen, how to check, and what to do.

Choosing the best web host for your website isn't a simple task. There are hundreds of companies to choose from. Choosing the wrong one can lead to headaches and frustration as well as the money to migrate to a new one. Learn about how to choose the best one.

5 Great Customer Service Tips Poor customer service just doesn’t have a place in our modern business landscape. Your customer experience plays a huge part in your brand identity and positioning. No matter what your service or goods that you offer there are a plethora of other choices your customer has. Often times it comes…

The Checklist For Your Small Business As we welcome the new year it is a great time to look at different aspects of your business to see where you can improve. The death blow of a brand is stagnation. Even if sales are good, they can always be better. As technology advances, there are more…

WordPress Security One thing people tend to overlook when maintaining their site after the web design and development is complete is keeping it secure. Some web designers themselves do not put in place the proper practices to make sure a client’s site is as secure as it can be. In this day and age, online…

The Psychology Of Color In Your Branding Colors are such a crucial element of our day-to-day lives. Every day we are bombarded by the beauty and psychological effects color has on us. Today I am speaking of color in terms of your brand identity. Randomly picking a color scheme you are drawn to as the…

Essential WordPress Plugins One of the most useful aspects of developing a website on WordPress is the sheer volume of almost every kind of plugin you can imagine. At the time of writing, there are over 57,308 WordPress plugins in the WordPress plugin directory, and more are being added constantly. Plugins are vital for websites…

Great Quotes To Help Every Entrepreneur Bruce Lee was more than just a ridiculously awesome martial artist and movie star, he was a deep thinker. Like all greats, no matter what their passion was, what made them great was the depth to which they strove to understand all elements of things. Bruce Lee literally kicked…

Tips For Branding Your Business   What makes for great branding? I ponder this often, whenever I am out and about I love looking at different businesses; their business cards, logo, and websites to see how strong their branding is. Sometimes I am really taken back by a mom and pop with no marketing experience…

Using Twitter To Market Your Business Twitter is one of the more misunderstood social media marketing platforms. I’ll admit, it can be a little intimidating to get into the flow of it at first. Hence why there are so many profiles you come across that have 4 followers and the default gravatar as the profile…

Reputation Management For Negative Online Reviews Bad reviews happen. You can’t please everyone all of the time. Sometimes this leads to negative word of mouth, which spreads like wildfire unknown to you. Once that happens there is nothing you can do about it. Having a crisis management strategy in play for handling bad online reviews…

Small Business SEO Guide   I imagine when many business owners hear the term SEO it reminds them of The Wizard Of Oz. At least I know this is what I thought of it years ago when I became aware of it. These days it can be very hard to take SEO seriously when every…

Optimizing Brand Growth Through Interrogation   Just like with many things in life people tend to fall into patterns. Levels of comfort that lead to stagnation and inevitably prevent us from succeeding and our brand from growing. This scenario rings true very often when we are an entrepreneur. When we begin our business venture we…

Typography is such a crucial element of any creative design and brand identity. Whether it is for logo design, web design, or graphic design your font choice is what creates the mood of the body of work. Let’s face it, there are thousands of fonts out there. As a designer, it can be a frustrating…

Best Ways To Increase Brand Loyalty Today’s topic is a little more abstract than some of my past posts. What is Brand Loyalty? Every business owner knows that it wants it from its customers, but how often do they go about creating and nurturing it? It is only through good judgment calls, exceptional customer service,…

What Is The Best Business Web Design Solution For You?   First of all, though this site is built on the WordPress platform don’t assume this article is biased in any way. Sadly many of these types of articles end up sounding more like a glorified sales pitch than an honest breakdown of the pros…

Do You Need A Website Redesign? Have you been wondering if it is time for a website redesign for your business? Chances are it is probably a good idea. Your website is your most important digital asset, possibly your most important business asset. What would people think if they came into your place of business…

In future articles, I will be sure to elaborate more on how to engage and establish a strong musical brand and online marketing presence. But first I felt obliged to share with musicians what NOT to do. The things that can be death blows to how you’re perceived by venue owners, potential connections, and most…

What Are The Best Social Media Platforms For Your Business?   No one wants to waste time and energy. And while we know the power of social media it is easy to either become overwhelmed and give up or jump excitedly into the next hot thing not really understanding the viability of specific digital marketing…

Email Marketing Tips   There are many important tools for engaging your customers, of course, there are the usual suspect’s Facebook and Twitter but let us not forget about the original king of content delivery, the email newsletter. Every business should be using this medium to connect and activate customers. Email Marketing is proven and…

In this post, my aim is to present you with the real purpose of Social Media Marketing, the truth about many of the services out there, and the differences between doing it yourself/hiring someone that does not have any formal training or real experience and hiring someone that understands the mechanics of leveraging social media…

As we move into springtime many of us feel inclined towards spring cleaning, this is also an opportune time to do some business spring cleaning. This month I will be posting different ways to keep on pace, redesign, and stay current. So let us start at the very beginning, branding. What is Branding and why…

“By expecting them to do great things, you can get them to do great things.” Steve Jobs, on employees.   Employees play such a pivotal role in all businesses, yet recent statistics show that many employees are not satisfied with their jobs. This kind of unhappiness leads to high employee turnover, poor work performance, and…