Digital Advertising - Google Ads - Meta Ads

We run campaigns across all major platforms: Google Search Ads (the text ads at the top of Google), Google Display Network (banner ads across millions of websites), Google Shopping (for e-commerce), YouTube Ads, Facebook & Instagram Ads, and LinkedIn Ads (great for B2B).

The right platform depends on your business and goals. Local service businesses usually do best with Google Search and Facebook. E-commerce brands often succeed with Google Shopping and Instagram. B2B companies get great results from LinkedIn. We recommend starting with 1-2 platforms, proving ROI, then expanding.

We won't push you onto platforms just to spend more. We only recommend what actually makes sense for your business.

Our digital advertising management starts at $1,500/month plus a percentage of ad spend for campaign management. This does not include your ad spend budget, which goes directly to Google, Facebook, etc.

You set the ad spend budget based on your goals. Typically, businesses start with $2,000-$5,000/month in ad spend and scale up as they see results.

We're completely transparent: our management fee covers strategy, ad creation, optimization, tracking setup, and monthly reporting.

Your ad spend is separate, and you have complete visibility into every dollar spent. No hidden fees, no surprises. Our clients typically see 3-5x return on ad spend (ROAS) because we know what we're doing.

Anyone can set up a Google Ads or Facebook Ads account and start spending money. But without expertise, most businesses waste 40-60% of their ad budget on the wrong keywords, poor targeting, or terrible ad copy.

Unfortunately, Google and Meta have traps set for inexperienced ad runners. They hit you with recommendations and default settings that make them money, but do you a great disservice. 

We've taken over accounts where businesses were spending $5,000/month and getting 10 leads. After optimization, the same budget generated 60+ leads.

Here's what you get with professional management:

• Strategic keyword research (we know which keywords actually convert)
• Conversion tracking that shows real ROI
• A/B testing to continuously improve performance
• Negative keyword lists to stop wasting money
• Expert bid management to get a lower cost-per-click

DIY might seem cheaper upfront, but wasted ad spend costs you far more in the long run.

We track metrics that actually matter to your business: cost per lead, cost per acquisition, conversion rate, and return on ad spend (ROAS).

Clicks and impressions are nice, but they don't pay your bills. If you're spending $3,000/month on ads and generating $15,000 in revenue, that's a 5x ROAS, and that's what we optimize for.

Every client gets custom KPIs based on their goals. Want more phone calls? We track call conversions. Need form submissions? We measure those. Running e-commerce? We track revenue per dollar spent.

You'll see exactly what's working in detailed monthly reports that show real business impact, not just pretty graphs.

Unlike SEO (which can take months), paid advertising can generate leads within days of launching.

However, "results" and "optimized results" are different.

Week 1-2: Campaigns launch, and we start collecting data. You'll see some leads, but cost-per-lead might be high.

Month 1-2: We optimize based on data, pause underperforming ads, and scale winners. Cost-per-lead drops, conversion rate improves.

Month 3+: Campaigns are dialed in, consistently profitable. Most clients hit their target ROAS by month 3. The key is giving us time to test, learn, and optimize.

Anyone promising "instant amazing results" is lying.

But you'll see activity immediately, and profitability within 60-90 days if your offer is solid and you're sending them to a well-optimized landing page. 

We recommend a 3-month minimum to give campaigns time to optimize and prove ROI, but we don't lock you into year-long contracts.

Month-to-month after the first 90 days.

Why? Because we're confident in our results.

Our clients stay because the ads work and we're making them money, not because they're trapped in a contract.

That said, digital advertising isn't a "try it for a week" thing. It requires data collection and optimization.

Clients who bail after 30 days before we've optimized rarely see the full potential. Give us 90 days to prove ourselves. If we're not delivering by then, you can walk away.

You get detailed monthly reports showing: ad spend breakdown, number of clicks and impressions, conversion data (leads, calls, sales), cost per conversion, return on ad spend, and strategic recommendations for next month.

Reports are easy to understand. No confusing jargon or data dumps. Plus, you have 24/7 access to real-time dashboards so you can check performance anytime.

We also schedule monthly strategy calls to review results, discuss what's working, and adjust strategy. You're never in the dark about where your money is going or what results you're getting. Total transparency.

We do both, and honestly, you need both.

Driving traffic to a terrible landing page is like pouring water into a leaky bucket. You're wasting money.

We analyze your landing pages before launching ads. We make recommendations and can build out new ones if needed.

We also set up conversion tracking, heatmaps, and A/B testing to continuously improve your conversion rate.

The best digital advertising campaigns combine great ads with optimized landing pages and strategic follow-up (email, retargeting, etc.).

We handle the entire funnel so your ad dollars work as hard as possible. Some agencies just run ads and call it done. We make sure the entire system is built to convert.