SEO and Web Design in Northampton, MA

When locals search, make sure your business shows up first

Your new high-converting website design will be crafted to strike a balance between aesthetic appeal, higher rankings, and user functionality. 90% of the sites we build pay for themselves in less than 1 year.

Award Winning Wordpress Web Design Award Badge from Techbehemoth
Award Winning Web Design Award Badge from Techbehemoth
Award Winning Branding Award Badge from Techbehemoth
Award Winning Branding Award Badge from Techbehemoth

"Gabe was incredible! His finished product was amazing, my website is better than I could have imagined!"

Rise K, Pulp Juice Bar

"Hiring Radiant Elephant to upgrade our website was the best investment we've made. Conversions up 66% at Christmas! BOOM!"

Barbara LeSaint, LeSaint French Chocolate

"There are no words to describe what a WONDERFUL Experience it has been working with Gabriel from Radiant Elephant!"

nj-florist-web-design
Lodi Flowers
We've Been Quoted In:

Get a website that pays for itself in less than a year

Web Design and SEO That Understands Your Audience

After 13 years building websites for businesses, we've learned what works in this market. You need a site that competes and stands out. One that speaks to educated, values-driven buyers who expect authenticity, not corporate fluff.

That's what we build. High-converting websites that rank on page 1, reflect your brand, and pay for themselves in under a year. No handoffs to junior designers. No project managers. Just our founder and his expert team, treating your business like their own.

Your Website Should Make You Money. Not Just Look Pretty.

Most Northampton businesses have websites that don't work hard enough. They look nice, but they don't rank. They get traffic, but visitors don't convert. They cost money, but don't generate ROI.

Here's what happens when we build your website:

You show up when it matters.
Your ideal customers are searching right now, "acupuncture Northampton", "cosmetic dentist near me", "personal injury lawyer Western Mass". If you're not on page 1, you don't exist. We design and develop websites that rank in the top 3 for the keywords that drive revenue, not vanity metrics. One client went from page 25 to page 1 in 6 months. Another gets 150+ more calls per month from search alone.

More visitors convert into customers.
Traffic means nothing if people leave without taking action. We design every page using conversion psychology from headline structure to button placement to color theory. It's not guesswork. It's 13 years of data showing exactly what makes buyers click, call, and purchase. Recent sites: 559% conversion increase, 440% revenue increase, 66% more sales at peak season.

You get an ROI quickly.
90% of the websites we build generate positive ROI within 12 months. Most hit it faster. How? Because we don't just design, we optimize for the metrics that matter: qualified traffic, form submissions, phone calls, and purchases. You get a website that pays for itself and then continues to generate revenue month after month.

No handoffs. No surprises.
Our founder, Gabriel, will lead your project personally from kickoff to launch. No account managers. No junior designers guessing what works. Just Gabriel and his small expert team applying everything they've learned from building hundreds of client websites to make sure yours actually drives business growth.

Every day you wait, your competitors with better websites are winning customers who should be yours.

Websites That Get Results

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juice bar web design on WordPress
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garden center web design
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acupuncture website design
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jewelry e-commerce web design on Shopify
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construction company web design
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skincare web design on Shopify

Real Businesses. Real Results. Real Numbers.

BEFORE
Visibility - 14%
3 Pack: 0%
30 Days Later
Visibility - +83%
3 Pack: 100%
More New Calls
555
+ 56.3%
Calls from website and Google Business Profile
Website Purchases
6,321
+ 559%
From Conversion Rate Optimization and SEO
Improved Return on Ad Spend
11X
+ 211%
From CRO and digital advertising
Increased Website Clicks
1,147
+ 84.7%
From Google Business Profile Optimization
Increased Organic Traffic
7,340
+ 830%
From monthly SEO services
Top 3 AI Visibility
42%
+ 75.8%
Percentage of queries where the brand ranks in top 3
BEFORE
Visibility - 61%
3 Pack: 65%
60 Days Later
Visibility - +37%
3 Pack: 98%

What 90% client retention looks like

image of Dr. Ruthann Russo
"This is the third website Radiant Elephant has designed for me in the past 5 years (all for different businesses) and each time the sites have been beautiful, functional and efficient! Gabe created video tutorials specifically for me to help me maximize the value of my investment. I have been highly satisfied and my users are as well!"
Dr. Ruthann Russo, PhD, DAc
Acupuncturist
"The proof was in the pudding - at 4th quarter everything just clicked. Google Ads worked effortlessly for far less investment and people who came to our site converted at an extremely high rate. Conversions up 66% at Christmas! BOOM! I wish I could give 6 or 7 stars to Radiant Elephant!"
Barbara L.
LeSaint French Chocolate
"Gabe's communication style is super thorough and clear. He puts a lot of thought, research, and care into his clients. He really went above and beyond, and his communication is as detailed as I am, which was impressive to me - it just really feels like you have a partner who's invested in your success. I couldn't be happier with the results. I 10 out of 10 recommend Radiant Elephant to any business owner."
Lausanne Miller
Owner of Lausanne Jewelry
"SEO went from an intimidating idea to an integral part of my business that I enjoy. It was exciting to watch my website go from page 25 to page 1 on Google - especially in such a competitive field. It has been a pleasure dealing with a small USA-based business regarding SEO."
Therese W.
Photography Studio Owner
"I have worked with Radiant Elephant on 5 website designs as well as 3 branding and logo designs. I wouldn't go anywhere else. Service is quick, responsive and reliable. Gabe's knowledge of SEO and marketing have been an invaluable asset to my company."
Nick Valenti
Metropolitan Wholesale

IS Your Website Ready To Rank In AI Searches?

Get your free AI Visibility Report in less than 60 seconds and find out

You get a full scan of your website detailing issues preventing AI search visibility along with actionable recommendations to improve your AI visibility.

Takes less than 60 seconds. No credit card required. Complete report PDF delivered to your inbox.

Nearly Instant Report
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Actionable Insights

Powerful Work, Powerful Results

Get a unique and beautiful website that ranks high, converts traffic into sales, and turns data into competitive advantage.

Dental Studio Website

Work Done: Brand Identity | Web Design | SEO
Traffic +962%
120+ new calls per month

E-commerce Website Redesign

Work Done: Web Design | CRO | SEO
Conversions +559%
YTD Revenue +440%

E-Commerce Website & Marketing

Work Done: Web Design | CRO | Value Proposition | Meta Ads | Email Marketing
Traffic +650%
Returning Customers +280%

WordPress Web Design

Work Done: Web Design | SEO
Top 3 rankings in Google Maps

Healthcare Web Design

Work Done: Web Design | App Design | Video Course Dev

Brand Identities That Cut Through the Noise

florist and gardening branding
pharmacy branding
pet supply branding
small business branding
dental practice branding
personal branding
financial industry branding
photography company branding
music branding
construction company branding
sprinkler company branding
fashion company branding
soap company branding
clothing company branding

Get your free google maps ranking report and GMB audit and find out:

Your Current Google Map rankings
who is outranking you
how you can rank higher

In 3-5 business days you will receive a detailed report showing the current Google Map ranking positions for your Google Business Profile, a breakdown of your competitors, and what needs to be done to rank higher.

Why clients choose us

We still have our very first client from when Radiant Elephant opened up shop over 13 years ago. 90% of our clients have worked with us for four years or more, surpassing industry averages for client retention among marketing agencies.

Outstanding web design and functionality

Our clients appreciate the beautiful and functional websites we design. They love how we create user-friendly experiences that are not only aesthetically pleasing but also practical and efficient.

Exceptional customer service and communication

Clients frequently mention our dedication to customer service and clear communication. They value our responsiveness and the way we make complex processes easy to understand.

Proven results and return on investment

Our work has led to measurable improvements in our clients' businesses, such as increased conversions and improved SEO rankings. They appreciate the tangible benefits and return on investment that our services provide.

Professionalism and expertise

Clients recognize our professionalism and deep expertise in the field. They trust us to handle their projects with care and precision, knowing that we will deliver high-quality results.

A partner that cares as much as you do

Our clients know that we care as much as they do. We know how important your business is and we strive to treat it as if it were our own. You will always get the same tenacity no matter the size of your brand or budget.

Case Studies: See the Revenue Impact

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E-Commerce Chocolate Company

Conversion Rate Optimization
Shopify Web Design
On Page SEO
This DTC chocolate company came to us because their online conversion rate needed improvement. We began with an in depth Conversion Rate Optimization audit to discover all the challenges standing in the way of visitors converting into customers.

Once the audit was completed we went to work redesigning the website to fix all of the issues that came up in the audit. As a finishing touch we did a an extensive on page SEO treatment.
Increased Conversions
6,321
+ 559%
From CRO-driven website redesign
Increased YTD Revenue
+439%
From CRO-driven website redesign

Dental Practice Website Design, Branding, and SEO

Branding
Web Design
Search Engine Optimization
Copywriting
This dental practice came to us when they were in need of a new brand and website. This father/daughter dental team wanted a clean, high end brand to match their concierge style practice.

Then we designed a stunning new site and worked on the SEO to increase local search rank. The results were great. The logo and website were loved by their current patients and the SEO drove over 100 new calls per month.
Increased Organic Traffic
3,450
+ 1,010%
From monthly SEO campaigns
Increased Monthly Calls
+120
+ 230%
From Google Maps SEO
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E-Commerce Jewelry Company

Conversion Rate Optimization
Web Design
SEO
Meta Ads
Shop Lausanne was referred to us by another client. The owner was struggling to increase conversions on her website. So we began with a deep CRO audit.

Once the audit was complete, we redesigned her Shopify website to implement the CRO recommendations. We also performed an on page SEO treatment and then moved on to Meta Ads.
Increased Organic Traffic
7,340
+ 830%
From SEO Campaigns
More Returning Customers
+240%
From Klaviyo Email Marketing

From Page 25 to Page 1: Northampton SEO That Works

Our Northampton, Massachusetts Local SEO services are for businesses that service a specific geographic area, typically a town, city, or county. Local SEO is different than typical SEO because local searches rely on Google Maps ranking in conjunction with standard organic search ranking. The approach to local SEO also differs. The keywords tend to have lower search volumes, but the ranking factors are unique. Factors such as entity and geographic Schema, local links, site age, and the strength of the Google Business Profile all play a large role in local ranking.

Our Northampton SEO services start at $1,500/month and include everything you need to get your Google Maps listing in the 3 pack, and your website in the top positions for the most lucrative transactional keywords.

Google Maps is the most powerful local listing a business can have. There are a lot of tactics that go into increasing the ranking of a Google Business Profile. The main goal for Google Maps SEO is to get your listing to show up in the map pack, which is the 3 map listings that appear at the top of the page for most local search terms. The top 3 listings in Google Maps get over 40% of all the business related to the search. Many local searchers don't look past the map pack.

Ranking in Google's map pack takes a lot of factors into consideration. Proximity is a bug one. The closer your listed business address is to the searcher or the closer you are to the heart of the downtown of the town or city searched for, the higher the placement can be. The optimization of the GBP itself plays a large role. Many business owners don't fill out all the information that is available. The number of Google reviews and the overall review aggregate rating play a large role.

I have been ranking GBP's for 10 years. I have a tested and proven strategy that gets my clients into the map pack quickly. If you're looking to seriously increase revenue for your business near Northampton, MA, Google Maps SEO is a great service.

National and Enterprise SEO services are for businesses that are looking to rank far outside of Northampton, Western Massachusetts, or even the whole state. This is ideal for e-commerce brands, remote service businesses, and businesses with locations throughout the country.

When it comes to national keywords, the competition is much more intense. While a search for a local jewelry company might have 200 searches a month, a keyword for jewelry companies nationally could have 10,000 searches a month. Broader term = higher competition.

National SEO starts with serious on-page optimization followed by aggressive linkbuilding campaigns. The on-page SEO creates the foundation for success, and the backlinks give the site the authority it needs to outshine the competition.

National SEO packages start at $3,500/month.

We are one of the few Massachusetts marketing agencies that offer AI SEO, also known as Generative Engine Optimization (GEO). Not only are we one of the few offering this future-forward service, but we are the only one that has the data to prove the efficacy of our strategies to increase AI search visibility

More and more users are asking their favorite AI chatbot to recommend companies. And this is only going to increase more over time. It's never good to be late to the party. For a short time, the playing field is pretty level. But that won't last for long once businesses start to realize how important AI visibility is. 

Over the last year, we have been testing out really creative AI SEO strategies. And the ones that have passed have been implemented into clients' sites, and the results are powerful. 

A recent AI SEO client has seen their AI Visibility increase by over 800%. That's not a typo. We have also gotten many clients into the top 3 businesses AI recommends for the most conversion-ready prompts. 

Whether we like it or not, AI is the future. Curious how prepared your website is for AI search? Click here to get your free AI Visibility Report. 

 

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Got Questions? We're here to help

Effective web design in Northampton, MA blends clear branding, responsive design, and local SEO. It helps businesses stand out in local search and convert more visitors. Strong messaging, fast load times, and mobile optimization are key. Custom design tailored to your business model also improves trust and engagement.

Responsive design adjusts your website for every screen size. This keeps users engaged and lowers bounce rates. Mobile visitors are more likely to stay when your site loads fast and functions smoothly. In fact, websites with mobile-optimized layouts see up to 70% higher conversion rates compared to non-responsive sites (Google, 2023). A responsive site improves user experience and directly supports your business goals.

Local SEO makes your business visible to nearby customers. It improves your presence in Google Maps, local packs, and neighborhood searches. This includes optimizing location keywords, business listings, and customer reviews. According to BrightLocal (2023), 87% of consumers used Google to evaluate local businesses last year. Strong local SEO ensures your company shows up when it matters most.

UX design shapes how visitors interact with your site. Good UX improves trust, reduces confusion, and guides users to take action. Key elements include intuitive navigation, readable content, and strong visual hierarchy. Adobe research shows that 38% of users will stop engaging with a site if it’s unattractive or hard to use. UX is not optional—it drives both user satisfaction and conversions.

CRO improves the percentage of site visitors who take meaningful action. That could be a phone call, form submission, or sale. Even small design tweaks can produce measurable results. HubSpot reports that companies using CRO tools see an average 223% increase in ROI. CRO ensures your traffic doesn’t just arrive—it converts into business.

We are primarily a WordPress web design and development agency. Over the years, we have found that WordPress offers the most robust platform for business websites. Occasionally, we develop websites on Shopify. This is mainly for certain types of e-commerce websites. 

Our websites start at $5,500, and our average site is between $7,500-$10,000. While other web design agencies might seem to charge less, we include everything you need upfront so there are no surprises when it comes time for the final invoice. Every website includes: on-page SEO, contact forms, social media integration, image curation, graphic design, and much more. Every site is custom and tailored to your business goals. 

We offer and recommend website maintenance. Packages start at $150/month.

We do not offer hosting as a service. We have come across too many horror stories of former designers going AWOL or preventing a site from being moved. For this reason, we help you choose and set up the best hosting plan, but you own it and have admin access. 

It depends on the size of the site, functionality requirements, and our current project load. But most small sites are completed within 4-6 weeks. 

We serve Massachusetts, and specifically Western Massachusetts. Some towns we serve are: Amherst, Springfield, West Springfield, Easthampton, and Worcester

Get A Better Website with a Higher ROI

Click the button to schedule your free discovery call. This call is typically about 20-30 minutes long. This is not a sales call. This is a call to learn about your business goals and challenges to see if we are a good fit.

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