We built Metropolitan Wholesale's first website over 12 years ago. And guess what, it was the first website we built as Radiant Elephant. We'd been itching to rebrand and redesign this site for a few years, and we recently launched it.
We started with a new logo and brand identity. We went minimal, high-end, and evocative. Metro had moved to a new location in a much more affluent area, so we designed this new brand to appeal to that market. We also developed a beautiful color palette for the new identity.
Next, we rebuilt the WordPress website. We implemented tasteful animations to give it movement and engage the user. We curated beautiful imagery and really honed down on the value points and value proposition.
We wrote all the copy for this website. We reimagined the product catalog and made it easier for users to search. We also created a product request form for users seeking specific products. This form has been a hit and is driving new sales.
All in all, this website redesign has been a huge success. And all of the SEO work we did on the website has seen steady increases in rankings and keywords.
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