Revenue-Focused SEO in Northampton, MA

There are so many variables at play that make it impossible to accurately say. In our 13 years of doing SEO, we have seen that it can take anywhere from 4 to 12 months to begin having a positive ROI from SEO. And there are outliers on both sides. We've seen clients' traffic go up 800% in just 2 months, and other projects that take 18-24 months to see results. The main things that affect it are: the current shape of the website and GBP, backlink profile, and the competition level. 

Our SEO services include everything you need to rank higher in organic search, Google Maps, and AI searches. Some of the things included are:

Keyword Research: We take a lot of time in the beginning to find the best keywords for your business. Even brands in the same industry often target different keywords based on their goals. We find the best short and long tail keywords that have strong buyer intent. The goal is to drive the traffic that you can convert the fastest. 

On Page SEO: This includes content optimization, metadata, structured data markup, site speed optimization, internal linking, and more. 

Google Maps Optimization: For local SEO, we lean heavily into GMB SEO to get you ranking in the map pack for the best commercial searches. We handle optimizing your Google Business Profile, as well as a lot of background campaigns that are proven to increase your rankings quickly. 

Generative Engine Optimization: It seems that AI search optimization is going to be a large part of the future of search engine optimization. We have developed strategies that have been tested and proven to increase your brand's AI visibility. 

Linkbuilding: Backlinks will always be important. Tho the kinds of backlinks a website gets are very important. We focus on 3 main types of linkbuilding. High authority HARO links, hyperlocal and/or topically relevant links, and link campaigns to build authority and semantic entity relationships. 

Google Ads: Because SEO can take a while to start generating leads, we take the keyword research we do for your on-page SEO and spin these into high-performance, high-converting digital ad campaigns to help you start increasing revenue right away. 

No ethical SEO will guarantee this. And even if they do, they can claim success by getting you on page 1 for a no-volume trash keyword. 

Local SEO is focused on ranking in a specific geographic area: a town, city, or county. For example, a plumber or dentist in Northampton. There's less competition, and the keywords have geographic modifiers. Most local businesses fall into this category. Local SEO places much more emphasis on Google Maps ranking. 

National SEO is for businesses like e-commerce brands or brands that offer services nationally. There is less focus on Google Maps and more focus on content and backlinks. Building authority is key so the brand can rank for high-volume keywords. 

Local SEO in Northampton starts at $1,500/mo. Some local niches with a larger population and/or more competition are higher. 

Some example industries that tend to need a higher monthly SEO budget are medical services, dental practices, and law firms. 

Local SEO packages for these kinds of niches can average $2,500/mo-$5,000/month.

National SEO packages start at $3,500/mo. and can go upwards of $10,000/month or more. 

We don't rely on vanity metrics. The number 1 goal for every SEO campaign is to increase revenue. Who cares if you're ranking #1 for a bunch of keywords that never convert? We focus on the goals that drive your conversions. These can be website calls, form submissions, email signups, and appointment scheduling. We craft each campaign and your reporting to reflect the metrics that matter most when it comes to increasing your revenue. 

We work with businesses in many different industries. Our SEO clients have included: dental practices, E-commerce brands, therapists, B2B companies, photographers, publishing companies, and many more. 

Good SEO works regardless of industry. Tho there are some important specifics for each, the overall strategy is similar. 

Our founder, Gabriel, is the lead SEO and handles the broad strokes of every campaign. We do not outsource often. Occasionally, we will outsource very specific aspects of a campaign if needed, such as getting a link from a specific publication. But no, we are not like many other SEO companies that outsource all of the work to countries with cheap labor. 

There aren't any industries or businesses that won't benefit from SEO. Every website and business benefits from more links, a high-ranking Google Business Profile, and organic rankings.

There are 3 main reasons a business might not think SEO is working. 

1. They hired a crappy SEO company
2. They stop doing SEO too early for the results to come
3. They are not tracking revenue and ROI properly. 

We're the farthest thing from a crappy SEO company. SEO really does need time to work. We have a system for tracking revenue and ROI that proves the efficacy of SEO. Learn about how we track SEO ROI here. 

White Hat SEO only utilizes tactics that are in line with Google's terms of service. Black Hat SEO mainly deals in spam and a set of tactics that violate Google TOS. Does Black Hat work? Sure, it can work exceedingly well, until it doesn't. Then, at best, you lose all your rankings. At the worst, your website gets a manual penalty from Google, which deindexes your site and is A LOT of work to fix. 

We only deal in White Hat SEO tactics, and the occasional grey hat, but this is only with the client's approval and is rarely recommended.