Do Facebook Ads Really Work?


Talk to a lot of business owners and they’ll say no. But just like anything in digital advertising, poor execution can make anything fail. To really find success with Facebook ads there are a lot of pieces that need to come together. And if there is a weakness in one of them the whole funnel…

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Social Media Digital Advertising Channels Explained


I’ve often heard business owners lament about how Social Media Marketing doesn’t work for them. This is almost always simply because they chose the wrong social media platforms. If you’re a B2B company then yes, posting daily on Instagram may bear little fruit. But take that same energy and focus it on LinkedIn and you…

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10 Benefits Of Social Media Marketing


Social Media is a powerful digital force for every business. With so many people finding new businesses on social media platforms and through digital advertising it is more and more imperative for every business to have a proper social media marketing strategy in place. With social media being a very cost-effective digital marketing option, social…

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How To Market Your Business On Twitter


Using Twitter To Market Your Business Twitter is one of the more misunderstood social media marketing platforms. I’ll admit, it can be a little intimidating to get into the flow of it at first. Hence why there are so many profiles you come across that have 4 followers and the default gravatar as the profile…

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5 Social Media Mistakes Musicians Make


In future articles, I will be sure to elaborate more on how to engage and establish a strong musical brand and online marketing presence. But first I felt obliged to share with musicians what NOT to do. The things that can be death blows to how you’re perceived by venue owners, potential connections, and most…

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How To Utilize Email Marketing For Your Small Business

email marketing tips

Email Marketing Tips   There are many important tools for engaging your customers, of course, there are the usual suspect’s Facebook and Twitter but let us not forget about the original king of content delivery, the email newsletter. Every business should be using this medium to connect and activate customers. Email Marketing is proven and…

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What Is Social Media Marketing

what is social media marketing

In this post, my aim is to present you with the real purpose of Social Media Marketing, the truth about many of the services out there, and the differences between doing it yourself/hiring someone that does not have any formal training or real experience and hiring someone that understands the mechanics of leveraging social media…

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