A dear friend chose to embark on an entrepreneurial mission. After years in the food service industry, owning her own vintage boutique in Manhattan, and creating delicious smoothies and healthy vegan food for her family, Rise decided to open up her own Smoothie Bar. This is when Pulp came into being. Pulp is an amazing smoothie and juice bar that features vegan treats and lunch specials in Asbury Park.
Before Radiant Elephant worked on the website for Rise, we helped her with her Instagram marketing. We helped her grow her audience, shared strategy ideas, and did hashtag research. We worked hard to get her IG following growing with local people who have turned into dedicated customers.
The branding was done by a mutual friend of ours, and they did such an amazing job. This gave us a wonderful visual identity to work with. The website design and development for the restaurant integrated the punk zine vibe that the branding instills. The biggest challenge was integrating the powerful branding with a wonderful UX experience.
The final website is quirky yet easy to use. It features online ordering for curbside or in-store pickup so that the business can thrive during the pandemic and be future-proofed for a second wave. The user experience for online ordering is very intuitive for the customer. We also created the easiest way for the owner and staff to update the daily specials and for them to show up beautifully on the site. This is one of our favorite Asbury Park web designs we have done.
