A dear friend chose to embark on an entrepreneurial mission. After years in the foodservice industry, owning her own vintage boutique in Manhatten and creating delicious smoothies and healthy vegan food for her family, Rise decided to open up her own Smoothie Bar. This is when Pulp came into being. Pulp is an amazing smoothie and juice bar that features vegan treats and lunch specials in Asbury Park.
Before we worked on the website for Rise, we helped her with her Instagram marketing. We helped her to grow her audience, shared strategy ideas and did hashtag research. We worked hard to get her IG following growing with local people that have turned into dedicated customers.
The branding was done by a mutual friend of ours and they did such an amazing job. This gave us a wonderful visual identity to work with. The website design and development for the restaurant integrated the punk zine vibe the branding instills. The biggest challenge was integrating the powerful branding with a wonderful UX experience.
The final website is quirky yet easy to use. It features online ordering for curbside or in-store pickup so that the business can thrive during the pandemic and future-proofed for a second wave. The user experience for online ordering is very intuitive for the customer. We also created the easiest way for the owner and staff to update the daily specials and for them to show up beautifully within the site. This is one of our favorite NJ restaurant web designs we have done.
"Gabe was incredible! From start to finish he kept communication clear and readily coming (this was a big deal for me being someone who isn't well versed on the technical side of things). His finished product was amazing my website is better than I could have imagined! AND he also got my Instagram going while my site was under construction so I could still be visible and connect with my customers. I would highly recommend Radiant Elephant to anyone!"
Rise Kimbrough, Owner of Pulp