Do You Need A Website Redesign?
Have you been wondering if it is time for a website redesign for your business? Chances are it is probably a good idea. Your website is your most important digital asset, possibly your most important business asset. What would people think if they came into your place of business and it was outdated, messy, and didn’t work properly? The same applies to your website. Many business owners don’t quite get just how important your website is. Often this perception happens because they either built it themselves or hired a bad web designer and didn’t see much return from their investment.
Yes, it can be an expense and an endeavor, especially if you go the proper route and hire someone to design it unless you happen to be a seasoned web designer. The effects a cleanly coded and modern website can have on your business is truly astounding, and one of the most important investments you can make.
Without further ado, here are 5 reasons why you might need a website redesign.
1. Responsive Design
If your current website is not mobile responsive then you are at least 5 years behind the curve. Have you tried to visit a non-responsive website on a phone? It is one of the most frustrating things and guess what? It will make your visitors see you in a negative light.
So what does responsive mean? Responsive means that your site changes its layout behavior based on what medium it is being viewed on, whether desktop, tablet, or smartphone. This is very important especially as recent Nielsen stats show that desktop usage is down 4%, and mobile usage is up 84%. With so many people visiting sites on mobile it is more important than ever for your site to respond to these changes. If your website is not mobile-responsive you really need a redesign and you will see your conversion rates go up.
2. Conversion Rate Optimization and User Tracking
A website isn’t just for show. A well-built website can easily become your primary driver of revenue and sales. One of the biggest aspects to achieve this is conversion rate optimization. CRO is the science of understanding what drives buyer decisions and the art of designing websites that increase conversions. Much of it has to do with building trust, a powerful Value Proposition, a layout that flows in line with a consumer’s purchase psychology, and content that speaks to the user’s pain points and how to solve the problems your target market is facing.
An aspect of CRO is also user tracking. This is way beyond a standard Google Analytics setup. If you don’t know how your users are behaving on your website then you don’t know how to improve your conversions. A conversion-driven website design company should implement event tracking, heatmaps, and user recordings to analyze user behavior to determine how to make changes to increase your website’s sales performance.
3. Search Engine Optimization
Maybe when you had your site designed a number of years ago the designer was knowledgeable of SEO and handled at least on-site SEO for you.
As the landscape of digital constantly changes, SEO strategies from years past are simply not applicable anymore. Google, Bing, and Yahoo are constantly altering their algorithms, and over years these changes could be severely affecting your search ranking. Let’s say you had a web designer or SEO specialist optimize your site 3 years ago. At that time certain “black hat”, aka cheating, SEO tactics were common. Today these same tactics can get you blacklisted from Google, and have serious negative effects on your web traffic.
The most relevant keywords change and search intent shifts over time. It is important to stay on top of these changes to maintain and increase your search rank.
4. Update Content
One of the best things to help generate web traffic is freshly updated content. I personally update my website often. If you have had your website for a number of years then you most likely have not updated much content. Redesigning your site affords you a chance to revamp your written content. Every industry changes, it is important to keep your image fresh and on the cutting-edge. Search engines also LOVE website updates, they will not highly rank a site that looks like it may be abandoned. Updating content shows that you are very much alive, kicking, and evolving.
5. Trends Fade Away
Many website designers and business owners end up chasing web design fads that end up looking dated. Color palettes that were hot a few years ago are overused and decrease your brand integrity today. Trends can be cool, but they can also backfire. A great web designer will create sites that are pretty timeless.
6. Your website is built on outdated technology
Flash used to be the coolest thing, now it’s not supported by many browsers. And that is just one example. Technology, especially web-based tech evolves constantly. Over time websites built on older tech stop performing well or altogether. By redesigning your website on the latest technology you ensure that it performs perfectly on the latest browsers and devices.
7. Your brand has evolved
Brands and businesses evolve. At least the successful ones do. And over time you can find that your website is lacking and doesn’t truly express what your brand is now. New services, products, team members, or a change in brand identity are so important to integrate into your website.
Web design can be a complicated task. Radiant Elephant features some amazing web design packages that meet all of the criteria above.
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