Posts by Gabriel Bertolo
E-Commerce Conversion Rate Optimization Guide
There are pros and cons to having your entire business e-commerce. One huge pro is that during the pandemic many people ended up buying online, so e-commerce stores tended to do very well. One downside is that you don’t get walk-in traffic and the sales process is very different. In a store, people can see,…
Read MoreWhy It’s Important To Build Trust With Your Website Visitors
Do you know what attribute kills conversions? The one thing that can destroy a potential customer’s consideration of your brand? The one main thing that most people overlook when designing a website? Trust. It’s not the product or service, the price point, or how cool your site is that determines whether someone purchases from you…
Read MoreDo Facebook Ads Really Work?
Do Facebook ads work? Talk to a lot of business owners and they’ll say no. But just like anything in digital advertising, poor execution can make anything fail, even Facebook advertising. To really find success with Facebook ads there are a lot of pieces that need to come together, not just within the confines of Facebook…
Read More5 Benefits Of SEO
SEO is a service that can single-handedly transform your business. Getting traffic to your website from high search intent terms and phrases can set you apart from your competition and get you more clicks and sales. SEO has the highest ROI in the digital marketing world. Which is a true testament to its power because…
Read MoreWhat To Know Before Hiring A Web Designer
Hiring a web designer can be a hard decision. Prices range all over the place, many people don’t know what really makes a great website, and it’s hard to know what expectations to have for both the final product and what it will actually do to drive revenue. I wanted to write this article to…
Read MoreHow Much Does Web Design & Development Cost?
Web Design is one of those services where the price can vary drastically. Even doing a quick Google search you will see companies offering web design and development for as low as $199 to as much as $50,000 plus. As a business owner, it can be really hard to know what you need, how much…
Read MoreSocial Media Digital Advertising Channels Explained
I’ve often heard business owners lament about how Social Media Marketing doesn’t work for them. This is almost always simply because they chose the wrong social media platforms. If you’re a B2B company then yes, posting daily on Instagram may bear little fruit. But take that same energy and focus it on LinkedIn and you…
Read MoreHow To Prevent Getting Ripped Off By An SEO
Unfortunately, it happens. A lot. Businesses hiring the wrong SEO expert and either getting tactics that don’t work, that actually hurt the site, or a company that doesn’t really do anything. This tends to happen in industries with so much mystery surrounding it. If you hire a web designer, you see the work. If you…
Read More10 Benefits Of Social Media Marketing
Social Media is a powerful digital force for every business. With so many people finding new businesses on social media platforms and through digital advertising it is more and more imperative for every business to have a proper social media marketing strategy in place. With social media being a very cost-effective digital marketing option, social…
Read MoreSearch Engine Optimization Explained Simply
SEO can be a confusing topic. It’s such a powerful asset for businesses to rank high in search results, but it’s hard to know what you’re getting and why search engine optimization is beneficial if you don’t understand what it is. In this article, I’m going to explain what search engine optimization is, why it’s…
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