Top 5 Internal Linking SEO Software Options

Maximize your website crawlability, link equity, and on-page optimization with the power of automated internal linking

Choosing the best internal linking software depends on your specific needs and your comfort with tech. After thorough testing to find the best choice for my SEO agency, the top contenders include LinkBoss.io, LinkVector.io, InLinks, LinkWhisper, and Linkstorm.io. Each offers unique features tailored to optimize internal link structures, streamline SEO efforts, and enhance website performance. Below is a detailed comparison of these tools, focusing on their features, pricing, and customer reviews.

LinkBoss.io

LinkBoss.io provides an AI-driven solution for internal linking, focusing on automating the process and enhancing relevance. The software uses advanced algorithms to create contextual links that match user intent, ensuring your links are plentiful and effective. A key feature is bulk link management, which allows thousands of links to be managed and automated efficiently. This makes it ideal for large websites with extensive content.

LinkBoss.io also offers a comprehensive analytics dashboard where users can track the performance of their internal linking strategy. The dashboard provides insights into click-through rates (CTR), keyword performance, and how links impact traffic and rankings.

Pricing for LinkBoss.io starts at $11/month, scaling up to $149/month for larger sites with advanced needs. Customers appreciate the tool’s ease of use, with most positive reviews pointing out its automation capabilities. However, some users mention that link suggestions can lag during peak traffic periods, which may affect performance for large-scale sites.

My favorite feature of LinkBoss is that it will show you all orphan pages (pages with no links) and easily recommends topically relevant posts and pages relating to that page or post. In testing, I loved this feature and used it to solve some orphan page issues.

The downside is that the interface can be a little confusing at times. It’s robust, but there are points you can feel a little lost.

LinkBoss Features:

• Automated Internal Linking: LinkBoss.io uses AI algorithms to suggest and create relevant internal links across your site.
• Contextual Linking: The software focuses on inserting links within content that matches the user’s search intent, boosting relevancy.
• Bulk Link Management: Easily manage thousands of links and automate linking across different pages with rules-based linking.
• Analytics Dashboard: Track the impact of internal links on traffic and rankings, with detailed reports on clicks, CTR, and keyword performance.

LinkBoss Pricing:

• Pricing starts at $11/month for the basic plan, scaling up to $149/month for enterprise-level features. They also offer a pay-as-you-go credit system.
• Each plan is differentiated by the number of links managed, users, and advanced analytics capabilities.

Customer Reviews:

• Pros: Many users praise LinkBoss.io for its ease of use and powerful automation capabilities. It’s especially useful for large websites with a vast number of pages.
• Cons: Some users report occasional lag in updating the internal link suggestions, especially during high-traffic periods.

LinkVector.io

LinkVector.io focuses on giving users more control over their internal linking strategy through custom link mapping and AI-assisted link suggestions. One of the tool’s standout features is its custom link maps, which allow users to visualize how link equity is distributed across their website. This visual representation is a valuable tool for identifying areas that may be underperforming or over-linked.

LinkVector.io also offers keyword-based linking, where internal link opportunities are generated based on how certain keywords are performing in search results. This ensures your internal links are supporting the most valuable content on your site. Another useful feature is the competitor analysis, which helps users see how their internal linking strategy stacks up against industry leaders.

Pricing begins at $9/month, with higher tiers reaching $87/month for larger websites. Customer reviews highlight the competitor analysis feature as a valuable addition, but some users note that the setup can be complex, particularly for those without a technical background.

The coolest feature I found in LinkVctor is the ability to create custom content silos and interlink the articles right inside the dashboard. This is a great timesaver when it comes to interlinking silo content. It also has a fantastic visual graph of internal links allowing you to see how your site is linked together visually.

The downside comes when using their AI generator to create content to place the contextual links when there is not a good place for it. It only lets you write an AI clip once, half the time was poorly written and it doesn’t let you edit it.

LinkVector Features:

• Custom Link Mapping: LinkVector.io enables you to create and visualize custom internal link maps to ensure proper distribution of link equity across your site.
• Keyword-Based Linking: The tool generates internal link opportunities based on keyword performance and search trends.
• AI-Assisted Link Suggestions: Leverages AI to suggest the best link placements for on-page SEO.
• Competitor Analysis: Provides insights into how competitors are structuring their internal links.

LinkVector Pricing:

• LinkVector.io’s pricing is subscription-based, starting at $9/month for small businesses and scaling to $87/month for larger teams or websites with extensive linking needs. The cool thing about their pricing is that it’s by pages, not domain. So if you’re an SEO and have a number of clients with smaller sites the cost is great.

Customer Reviews:

• • Pros: Users appreciate the competitor analysis feature and how it helps fine-tune internal linking strategies based on industry benchmarks.
  • Cons: The learning curve is steep for beginners, with some users finding it difficult to set up advanced features without technical knowledge.

InLinks

InLinks takes a different approach by focusing on entity-based linking rather than traditional keyword linking. This means it structures internal links around topics and entities that match semantic search trends, aligning with Google’s shift toward understanding the intent behind searches. The platform also automatically generates schema markup, which can help improve the relevancy of your site in search engine results.

InLinks also includes a content optimization feature that helps users ensure their internal links are strategically placed in content that is thematically aligned. Additionally, the software offers topic clustering, automatically grouping content into clusters that support comprehensive internal linking.

Starting at $49/month for 100 pages, InLinks is praised by SEO professionals for its focus on semantic search optimization. However, smaller websites or non-experts might find the interface overwhelming, and the pricing may not be justifiable for sites with limited content.

The standout feature for InLinks is the auto-generated Schema Markup. It is easy to add to any site. To control links in the dashboard, I only had to add a little JavaScript code to the footer of a website. This has come in handy when working on internal linking for sites when I don’t have backend access. Another standout feature is their support. InLinks has a phenomenal customer support team, that is important for software of this caliber and complexity.

The downside is that I find the interface to be challenging without either doing a demo with them or watching videos. You have to put time into learning how to use it compared to the other options that are easy to get started with right away.

InLinks Features:

• Entity-Based Linking: InLinks builds internal links by focusing on entities and semantic connections rather than keywords, aligning content with Google’s semantic search algorithm.
• Schema Markup Integration: Automatically generates schema markups, improving website relevance in search engines.
• Automated Topic Clustering: Automatically groups content into clusters, helping to create topic-driven internal link structures.
• Content Optimization: Provides suggestions for optimizing content, including internal linking strategies based on on-page topics.

InLinks Pricing:

• InLinks starts at $49/month for 100 pages, with the price increasing based on the number of pages.
• Custom pricing is available for agencies needing over 100,000 pages.

Customer Reviews:

• Pros: Highly recommended for SEO professionals who focus on semantic search optimization. The entity-based approach to linking is widely appreciated.
• Cons: The interface can be overwhelming for non-expert users, and the pricing may not be justifiable for small websites with limited content.

LinkWhisper

LinkWhisper is designed to streamline internal linking by offering automatic link suggestions in real time. As you write content, LinkWhisper suggests links to relevant pages on your site based on the keywords you are typing. This feature can save time, especially for bloggers or small business owners who manage their own sites. Another useful feature is the broken link checker, which detects and helps you fix broken internal and external links with just a few clicks.

LinkWhisper also provides detailed linking reports to help users monitor their internal linking strategy, including information on orphaned posts and link performance. Additionally, the tool supports WooCommerce, making it a good choice for e-commerce businesses looking to optimize internal links across product pages.

Pricing starts at $77/year for a single-site license, with multi-site options available for up to $197/year for a 10-site license. Users often praise LinkWhisper for its intuitive interface and ease of use. However, some have noted that while the tool is effective for small to medium sites, it lacks the depth required for more complex or large-scale linking strategies.

The standout feature of LinkWhisper is the ease of use. As it is only applicable to WordPress websites, everything is controlled within WordPress. I found this incredibly convenient.

The downside is that some of the internal linking suggestions were odd and not very relevant. Other options nail the relevance with more precision. Also, the price is quite steep for a small WordPress website as it is priced per site, not per # of urls like other options.

LinkWhisper Features:

• Automatic Link Suggestions: LinkWhisper offers real-time suggestions while you write, recommending links to existing content based on the keywords you’re typing.
• Broken Link Checker: Detects and alerts you about broken internal and external links, which can be fixed with a single click.
• Reports and Metrics: The software provides detailed reports about your internal linking strategy, including orphaned posts and link performance.
• WooCommerce Support: LinkWhisper supports internal linking for eCommerce platforms like WooCommerce, making it an ideal option for online stores.

LinkWhisper Pricing:

• $77/year for the single-site license, with higher pricing tiers for multi-site usage, up to $197/year for up to 10 sites.
• Lifetime deals and discounts are occasionally offered.

Customer Reviews:

• Pros: Many users commend LinkWhisper for its intuitive interface and user-friendly design. It’s an ideal solution for bloggers and small businesses.
• Cons: While the automatic link suggestions are helpful, some users note that the tool lacks depth in terms of customization and complex linking strategies. Another con is that this is only available as a WordPress Plugin. So if your website is not built on WordPress then this is not a viable option.

Linkstorm.io

Linkstorm.io offers users a highly customizable internal linking solution with custom link rules that dictate where and how often specific anchor texts are linked. This gives users granular control over their linking strategy, allowing for advanced setups that can match highly specific SEO goals. The automated internal linking feature helps streamline the process by inserting links based on content relevance and user-defined rules.

The software includes comprehensive link reporting, which helps users analyze the distribution of internal links and identify opportunities for improving link equity flow. Linkstorm.io’s content audit feature is another powerful tool, scanning your website for missing or poorly structured links and providing actionable suggestions to improve the internal linking strategy.

Pricing for Linkstorm.io starts at $30/month, with enterprise-level packages reaching $120/month. Users generally appreciate the depth of control the software offers, though smaller sites might find the pricing steep compared to less feature-rich alternatives.

The standout feature is how comprehensive the software is. That being said you need to dedicate a fair amount of time to setting it up and those who are not well-versed in internal linking best practices could end up doing things that negatively affect their site’s on-page SEO.

The downside is the pricing is a bit steep compared to other options. While it is priced for URLs and not domains, it only allows 1,000 URLs at the $30/month plan, whereas LinkVector offers 5,000 URLs for $9/month.

LinkStorm Features:

• Custom Link Rules: Allows users to set custom linking rules, including where and how often to link specific anchor texts.
• Automated Internal Linking: Links can be inserted automatically based on content relevance and your pre-defined settings.
• Comprehensive Link Reporting: Provides in-depth reporting on the distribution of internal links, highlighting opportunities for improved link equity flow.
• Content Audit: Analyzes your entire website content to identify missing or inadequate internal links and provides actionable suggestions.

LinkStorm Pricing:

• Linkstorm.io offers tiered pricing starting at $30/month with advanced features and higher link quotas available for enterprise customers at $120/month. The pricing is based on URLs, not domains which can be great when working with multiple sites.

Customer Reviews:

• Pros: Highly appreciated for its granular control over linking strategies. The content audit feature has been noted as a major asset in identifying internal linking gaps.
• Cons: Some users find the pricing steep, especially for smaller businesses or those running smaller websites.

Who are the winners of the best Internal Linking Software?

• Best Choice for Advanced Users: InLinks
• Best Choice for Casual Bloggers: LinkWhisper
• Best Choice for WordPress Websites: LinkWhisper
• Most Affordable Option: LinkVector.io
• Easiest to Use Software: LinkBoss

Importance of Internal Linking for SEO

Internal linking is critical to the success of your on-page SEO strategy. A well-executed internal linking structure helps search engines and users navigate your website efficiently. Below are some of the key benefits:

1. Improved Crawlability: Search engine bots rely on internal links to discover new pages on your site. When you create a clear and logical link structure, you ensure that important pages are indexed correctly, avoiding issues where valuable content is missed by search engines.
2. Link Equity Distribution: Internal links help distribute link equity (or “link juice”) across your website, passing authority from high-performing pages to those that need a boost. This can improve the rankings of lower-authority pages, ultimately leading to better overall search performance.
3. Enhanced User Experience: A robust internal linking strategy can guide users to relevant content, increasing engagement and session duration, while reducing bounce rates. When users spend more time on your site, it signals to search engines that your content is valuable, which can positively affect rankings.
4. Topical Relevance: By linking related pieces of content, you can build topic clusters, helping search engines understand the themes and subject matter your site covers. This can enhance your authority on specific topics, improving your ability to rank for important keywords.
5. Conversion Optimization: Internal links can also help guide users through the conversion funnel, particularly on eCommerce or lead-generation websites. Well-placed links can lead users from informative content to product pages, boosting conversions.

Internal linking is a fundamental SEO aspect affecting user experience and search engine rankings. Investing in a quality internal linking software solution can help ensure your site is optimized for search engines and visitors, leading to better traffic and higher engagement.