E-Commerce Web Design for DTC Jewelry Company

Check out this project we did for Lausanne Jewelry, a DTC jewelry company and see the amazing results we helped them achieve.
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E-commerce web design for Jewelry brand


increase in organic traffic in 30 days


increase in returning customers

Lausanne of Lausanne Jewelry came to us as a referral. She was struggling with conversions for her DTC jewelry business. We began with a deep dive and a Conversion Rate Optimization audit to uncover what the major issues that were preventing conversions. 

Once we had the CRO audit in hand we moved on to developing value propositions for the brand and redesigning the Shopify site to solve the conversion challenges and to implement the value propositions. We verified the value propositions by running a carefully crafted survey to her current customers. This helped us craft the specific wording to mirror back the value points we learned from the customers. 

While we were rebuilding the site we gave the website an on page SEO treatment and during the SEO strategy we discovered a power page and with some work that one power page led to an increase in organic traffic of over 800% and powered up the entire websites rankings. 

Then we worked on her Klaviyo email welcome series and cart abandon sequences as well as running Meta Ads. 


"What struck me immediately was Gabe's communication style which is super thorough and clear. There's no question I hesitated to ask. You can tell there's a lot of thought, research, and care along with all the technical expertise that he puts into his clients.

I really value his balance of aesthetics and brand integrity with data-backed functionality and conversion tactics. As a designer and business owner every last little detail is super important to me (and comes with an opinion) but I felt like I was working with a kindred spirit who cared just as much about that as I do but also has an abundance of knowledge around what works and why and a lot of patience for respecting and working with my preferences in the process.

It's been a great experience all around and I'm excited to continue our work together in building on my new platform with advertising. 10/10 recommend working with Gabe!"

Lausanne Miller
Owner of Lausanne Jewelry

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