Christian A. New York Couture came to us for a complete re-branding and the creation of digital marketing campaigns. They wanted to bring their high-end fashion brand to a new level. After lots of discussion regarding the mood for the logo, our team went to work researching and designing a strong brand identity for the business. We went with a black and white color palette for a modern and high-end feel.
Once the branding was complete we scheduled a full-day lifestyle branding photoshoot. We rented a beautiful home, hired 3 very talented models, and did a full-day commercial shoot to create beautiful authentic lifestyle imagery to highlight the clothing, but more importantly the CANY lifestyle.
Once the brand identity and photography were all finished we went to work redesigning their website to be in line with the new brand tone. We went modern and minimal so the site is easy to use and really lets the clothing and lifestyle shine.
"It was great working with Gabe on our website. He really researched our market and made insightful suggestions that proved to be very effective. I would recommend Radiant Elephant to anyone looking to build an awesome new website or just to increase web traffic."
Michael Castellano, CANY