When Nick, a longtime client of Radiant Elephant, was about to embark on a new business idea he had been envisioning for years he reached out to us. We had already built out 2 websites for him for his other businesses and we were excited to be on board for the newest one, Urban Flower Market. This business positioned itself differently. It sought to elevate itself from the standard florists that are all over by offering more products, plants, and by having an overall cool vibe.
We began with the branding. He saw a funky urban vibe to be in line with the name and the vision for the business. We went to work and came up with a brand identity he loved and that he felt really captured his vision.
Next, we jumped into website design and development. We went for really bold and visually impactful with the web design. We really went the extra mile to give this site a big personality that would engage with the target audience.
Unfortunately this great business was short-lived. Due to issues with the landlord UFM had to shut down after just a few months.