SEO is a service that can single-handedly transform your business. Getting traffic to your website from high search intent terms and phrases can set you apart from your competition and get you more clicks and sales.
SEO has the highest ROI in the digital marketing world. Which is a true testament to its power because great SEO isn’t cheap. But it can bring your brand to a whole new level. SEO will get you traffic and increase revenue, what more could your business ask for?
SEO offers several benefits for any business.
SEO leads to more revenue
There are ways to calculate the ROI you can expect by increasing your rank. And it’s typically pretty staggering. If a professional SEO company knows your top 5 competitors, your customer’s lifetime value, and your current conversion rate we can give you a really good idea as to the results you can expect.
Hiring an SEO company can be a cost-effective way to grow your business, or help your small team handle their own in-house SEO needs. Either way, the results will be better than you would have expected. SEO is a powerful marketing tool that can take your brand to a whole new level, no matter who you are.
The benefits of SEO include revenue increase, higher click rates, and better conversion rates. SEO will also help you gain higher search engine rankings.
SEO give you a competitive advantage
The top-ranking sites get the most clicks and the lion’s share of the revenue. Outranking your competitors offers a competitive advantage that can make you the top dog.
SEO works because it relies on natural search results as opposed to other methods like PPC ads that can be artificially manipulated. SEO is also a relatively inexpensive way to market your website compared with other digital marketing channels.
And many consumers know the difference between Google Ad results and organic results. When a potential customer sees you rank high organically it helps instill trust and leads them to see you as an industry leader.
SEO increases organic website traffic
Organic traffic is huge. And the more traffic you get the higher you rank. When a website is ranking for the most profitable search terms with the highest search intent the sky’s the limit.
When people search for things they are looking for an answer, a solution or they are just browsing. There are different types of organic traffic. Would you rather get 1,000 visitors that are doing research or 500 visitors that have high search intent and are in the purchase phase? The 500 high intent searchers of course. Because if your information is presented well then these have a much higher chance of converting. And traffics is great, but high traffic with a low conversion rate isn’t.
You can also rank high without getting much of the actual organic traffic. Why? Because it’s not just about ranking, it’s also about making sure your SERP listing drives clicks. Meta descriptions that are just stuffed with keywords may rank high, but there’s little reason someone looking through the SERPs to click.
SEO builds and reinforces trust & authority
By ranking high the searcher perceives you as the best at what you do. This gives you authority and helps to build trust. And trust is a huge part of converting visitors to clients. Most people don’t just make a search, click a listing, and buy. Depending on the type of product or service they will also do a search on you and research you. This is why it is so important to build trust and authority. Active accounts on social media, listings on review sites, features in other publications all build authority and also trust.
Trust is the biggest factor that drives or kills conversions. Every business has an uphill battle when it comes to getting a potential customer to trust you.
Local SEO transforms local businesses
For local businesses, local SEO is an important service. Having a Google My Business listing that ranks in the map pack can make your phones ring off the hook. 43% of calls for a local search come from the map pack with over 20% of those clicks or calls going to the number one position. This means local restaurants, medical professionals, plumbers, painters, contractors, and many more local industries rely on local SEO and local search more than many realize.
Just think about the process people go through. Someone needs an electrician, so what do they do if they don’t have one they use? First, they do a search. Some will ignore the ads and go right to the map pack. Out of the top 3, they may choose number one thinking they are the best, but they might look at who in the top 3 have the highest tar rating with the most reviews and call them. If they don’t pick up they will either move on to position 2 or the one with the second-best rating.
Some will ignore the map pack and go right to the organic listings. If you’re not on page 1 you are not seen. In recent years only about 6% of search result clicks come from a page 2 listing. 6%. That means those first-page results are getting over 90% of the clicks and over 90% of the revenue. Local SEO has the ability to completely transform your business revenue.