Online ads can be such a wonderfully powerful tool for any size business. The ability to target searches and people by interests and locations is some truly amazing. The rise of big data has changed the advertising ecosystem for the better. The ad game pre-Google and Facebook was riskier. You had to have a large budget just to get through the testing side of it. Today great results can be achieved with a smaller budget. Then this can be scaled up to generate sales with a high ROI.
The biggest advantage of online advertising is the ability to target. Ad execs from back in the day would have killed to be able to create lean campaigns that are hyper targeted. The hardest part is knowing your brand and its audience. With a solid understanding, the sky is the limit. Being able to target ads based on gender, age, income, location and interests means we can spend more time honing the perfect message that resonates with your exact market.
The strategy is crucial to a high performing online advertising campaign. Your business and your goals determine the best course of action. Like all things, there is no one solution for all. Some business fare better getting their ads on websites, others do best putting the bulk into Facebook, Instagram or Google Ads. We use our extensive experience and research skills to design the best strategy for your online advertising.
Digital ads are not something you just throw together, publish and leave alone. The whole point is to have the highest ROI possible. To achieve this we need lots of testing. The images we use, the headlines and text, the slightest change can create significant results. Results that drive revenue and growth. We know what to test, and we know what the data says. More importantly, we see past the numbers to the human element that drives awareness and sales.
PPC is an amazing ad venue. The data that we have access to is simply remarkable. Google. I mean, come on. Search Engine Marketing should be utilized for all business. There is space for you, no matter what business you are. SEM not only drives qualified traffic but it is a powerful brand awareness tool.
We build campaigns that are strategically thought out and creatively implemented. Our SEO expertise melds beautifully with crafting high yielding search campaigns. We approach every campaign, no matter how big or small, with a goal driven and scalable mindset.
Social Media advertising is big business. There are brands whose sole driver is Facebook, or Instagram. While this isn’t a great strategy it shows the true power that lies behind these platforms as advertising channels. The targeting is ridiculously precise and the trove of data we have access to through social is mind-blowing. If you only want to target wealthy pet owners in Tucson, boom. Done.
Social advertising serves as a great way to increase your brand’s awareness. Introduce new products, offer a free ebook, no matter the goal we design the most beautiful and quickest path there. Social is also great at testing out the brand message and to further refine your brand identity. Once the audience is found, it is a perfect ecosystem to test out different narratives and offerings.