NJ Social Media Marketing Agency & Social Media Advertising Company

Social Media Marketing has a broader scope than some think. It's not just an aspect of digital marketing, it also encompasses digital ads, content creation, graphic design, email marketing, and web design.

Often when a business owner thinks social media marketing it conjures the image of posting on Facebook and Instagram. But there is a lot more to it than that. Even more to it than simply improving your online presence. 

Social Media Marketing is leveraging social platforms both organically and with paid ads to grow your business revenue and build brand awareness. 

Social Media Marketing works very well when integrated properly as a digital strategy, for nearly any business type. Unfortunately, the digital marketing space is full of inexperienced people that don’t understand the true mechanics to succeed.

Social Media Marketing often encompasses:

Social Media Management: This is the organic side of Social Media Marketing. It’s all about determining the social media platforms that are most aligned with your target audience and creating content that resonates with them. This is best for increasing brand awareness and authority. The first step is determining the best platforms based on the user demographics of each social media platform. The second step is planning a content calendar and growth strategy. And the third step is the implementation of the custom social media marketing strategy.

Digital Advertising: Direct marketing at its finest. There are a ton of social media platforms to advertise on. And not every one of them is best suited for your business. Each one has strengths and a pretty specific user base, or user bases. By only focusing on the platforms that are most aligned with your goals and target market the best ROASS and growth can be achieved. The most common social media platforms we advertise on are Facebook, Instagram, LinkedIn, Youtube, Reddit, Pinterest, and Quora.

Aspects of Digital Ads:

Targeting Research: Using a specialized software stack we dive deep into your target market to understand how best to find them.

Tracking: Some digital ad platforms have great data tracking built-in with some additions to your website's code. Others are less reliable and for these platforms, we set up a custom Google Analytics tracking system using UTM’s so we can see exactly how your ads are performing.

Ad Copy & Graphics: The digital ad copy and graphics are at the very top of the marketing funnel in many cases. This means that this part is so deeply important for getting that click and thus beginning the descent into the marketing funnel. You get beautiful graphics and ad copy that resonates and drives clicks.

Split Testing: Split testing is when you test several variants to see which performs best. It’s amazing how a change of color, or a differently worded value proposition can affect your digital advertising conversion rate.

Landing Page Design: While not an exact aspect of social media marketing the landing page your digital ads lead to making the difference between a conversion and a website exit. You get the finest landing pages design to convert your content and ads on social media channels. 

You want a digital marketing agency that really understands social and how to leverage it to drive website traffic of potential customers that fit the right audience. 

In a word yes, if you have expertly crafted social media campaigns. Often when I speak to potential clients that feel that social media “doesn’t work for them” it’s because they either didn’t have a strategy or didn’t use the right platform. It happens. The learning curve for gaining exposure through organic social media management and properly creating digital advertising campaigns is steep.

Choosing the right content to post. Being consistent and patient. Making full use of the robust audience targeting each platform has embedded into its social ad platform. These are the keys, but they are hard to do for a beginner.

Social media management using organic strategies can take time. Time to find the right audience and content. But once you figure out what really works the room for growth is huge. It raises brand awareness, grows revenue, and puts you at the forefront of your industry.

Social advertising is best handled by a digital ad expert. So many business owners try setting up a few ads, or even worse promote a post without any targeting and give up when it didn’t do anything except waste money. This is what some digital advertising platforms count on, they make money either way.

The way to really utilize social advertising to grow your business starts with research, the development of a proper marketing funnel (you rarely want to just send ad traffic to your homepage), audience targeting, and testing.

We implement all of these into your social media campaigns. 

This really depends on your industry and your goals. As I’ve said, not all platforms may be well suited for your industry. Each social media platform has different user base demographics such as age, income level, education levels, and more. Pairing your target market and goals with the best platforms is one of the major factors that determine whether social media marketing’s efficacy.

If you are in the B2B space, well that’s pretty easy, LinkedIn all day. For a local business Facebook ads and Instagram, ads allow for the best local geo-targeting. Which one really determines on your target market's age. Instagram skews younger and Facebook older.

If your trying to hit nationally and sell a higher-end good that's targeted to wealthy 30 plus-year-old women, Pinterest is the best option.

Another determining factor is what your strongest medium is. If your brand is well suited for video marketing then Youtube ads and growth will be a great fit. If your brand has great images and is more visual then Instagram, Facebook and Pinterest are the platforms best aligned with your visual strengths.

What it really comes down to is choosing the right platforms and doing detailed research into your target user base and using this data to properly target them. For instance, the Facebook/Instagram ad platform has really powerful targeting. Even beyond standard demographics like location, age, gender, and income, this platform allows us to target users by interests. Interest targeting is a huge opportunity to create an environment for high conversions and testing.

Absolutely. Increasing brand awareness is one of the biggest benefits of social media marketing and digital ads. This is one of the real game-changers that social media marketing offers. You can get in front of people that are most likely to be interested in your brand.

Influencer marketing is a great way to leverage social to increase your brand awareness. By connecting with an influencer whose audience is in line with your own and having them promote your brand you can raise awareness and gain the trust of a segment of your target market.

Statistics show that it often takes people 3-4 times of seeing a brand before they even learn more. So how do you achieve that 3-4 times? This is when social media; organic, paid and influencer marketing is most powerful.

When done correctly Facebook ads are an extremely powerful way to generate revenue. There are huge profitable brands that depend entirely on Facebook/Instagram ads to drive their sales.  The real beauty of it is that it levels the playing field.

Let’s say you started a clothing brand. In the past, you would have a really hard road trying to get your clothing into big-box retail stores. Because without that you could never scale and generate enough revenue to grow.

Enter Facebook ads. With a good budget and a well-positioned strategy, you can get your brand in front of millions of people that will be interested in your product.

Same with the supplement space. In the past, if you didn’t get your supplement in the CVS’s, GNC’s, and Vitamin Shoppe’s of the world no one would know you exist. We’ve worked with supplement companies that have found massive revenue utilizing social media ads.

There are 3 aspects that need to be blended to create a profitable Facebook ad campaign.

The right landing page

If a user clicks the ad and the page they land on isn’t a seamless continuation of the ad, sharing the features and benefits and a value proposition then it’s set up for failure.

Targeting

If your targeting is off then your conversions will suffer. No one gets the targeting perfect the first time, it comes through testing. But once the ideal market is understood and targeting is implemented you can have a Cost Per Acquisition that doesn’t hammer your profit margin.

Ad Copy and Creative

This is what drives the clicks. It needs to grab their attention and explain to them what you are offering. Testing numerous versions of ad copy and graphics is a key to generating the highest ROASS.

We adore listening and finding your inspiration and sharing that spark, that passion. We want you to dream and achieve, we dare you to Think Big! We love to work with passionate New Jersey entrepreneurs and visionaries. What sets you apart, what is your vibe? These are things that we explore with our clients.

We don’t just design sites or create digital marketing campaigns. We really connect with you, your goals, your users, and your challenges to find innovative ways to grow your business. We work to create a digital reality for your brand that really stands out and makes an impression.

We offer the most beautiful modern and conversion-driven website designs, digital marketing solutions, digital strategy, and search engine optimization services. When it comes to design and marketing we don't mess around, we are 100% focused on performance. When it comes to ranking on search engines we crush it with our understanding of content marketing.

Search Engine Marketing is one of our specialties. We design to engage with YOUR audience. Our design, digital marketing, and search engine optimization drives traffic and turns that traffic into profit. Simple as that. We are a full-service New Jersey digital marketing agency that helps brands make an impression. 

Our social media marketing services are designed to elevate businesses to new heights by leveraging the power of digital platforms. Our experts craft tailored strategies that maximize your reach and impact, using tools such as hashtags, keywords, and viral content to engage audiences. We partner with influencers and utilize various types of social media accounts, including TikTok, to boost your followers and brand loyalty. By promoting your products and message effectively, we create networking opportunities that drive business growth and set you apart from competitors. Our firm provides comprehensive digital marketing services to ensure your organization achieves measurable success and sustained business growth. Whether you are a B2C business or a service provider, our strategic efforts will enhance your social media profile and generate meaningful connections with consumers, leading to lasting brand loyalty.