We offer a la carte logo design as well as full branding packages. Just because you don’t have the budget for a full brand identity doesn’t mean you are left without our artistic talents. Our logo design services are branding lite. We research and brainstorm for the best way to approach your audience through your visual identity.
Our Logo Design Process
We have a detailed creative brief we go over. This informs us of the foundational information we need to move forward. We discuss your goals, what mood you are looking to set and we critically examine what sets your business apart so we can capitalize on your individuality. While it is not as much energy as we put into a full brand identity package, the consultation can really help steer the brand in the best direction.
Once the consult is done, we hit the mood boards. We explore ideas for form, fonts, icons and color palettes. We like to presents artistic and poignant versions of different styles to see what resonates most. Once we have a number of unique fully formed ideas we refine them for presentation. We generally present 3-5 options for you to review.
We discuss your thoughts on the options we presented. From this point it can go many different ways. From, “#3 is perfect” to can I see an option that has more (insert adverb here)…. We allow up to 3 revision cycles to get the logo design perfect.
Once you sign off on the logo design we get to work supplying you with all the file types and sizes you may need. A master SVG file for your signage and all those billboard ads you’ll be running. Print and Web resolution jpg and png files for everything from business cards to social media pages.