NJ On Page SEO
NJ On Page SEO
What is On Page SEO?
Search Engine Optimization is generally broken down into 2 aspects: On Page SEO and Off Page aka Monthly SEO. On page SEO is the foundation for the house that gets built by off site work. Without a foundation, all the building will be in vain.
On page SEO is kind of like “getting your house in order”. All the link building and off page SEO you may do doesn’t mean anything without your house, aka your site, being optimized properly. Many SEO consultants and companies really take some big shortcuts when it comes to on site SEO. This is such an important aspect. It is critical to make sure this is done with the patience and attention to detail to truly achieve the results that will make your business flourish.
On page SEO focuses on the ways to improve your SEO on the site itself. This is crucial to signal to the search engines WHAT your site is actually about.
Aspects of On Page SEO
If you don’t have the right keyword research in place all the SEO in the world won’t do a lick of good. Keyword research is how we discover the best keywords to use in the sites meta data. Often real low competition gems can be found and used to great effect. Often the keywords that come through research are different than what business owner think.
Competitive analysis goes hand in hand with keyword research as the best foundation for a successful on site SEO strategy. Finding ways to crush your competition by analyzing their SEO strategy is a great way to gain a solid advantage. Often the higher ranking sites have flaws that can be used to get you to take a hold.
Site Load Speed
How fast your website loads has a large effect on your ranking. Why? Because search engines are not all about making sure you make money, they are concerned with providing the best user experience for the searcher. A slow loading site is bad user experience. We have many tricks up our sleeves to get sites loading as fast as they can.
Poor code makes for slow loading. But more than that search engines scan a site’s code. If it is a jumbled mess, as many sites are, you get slammed for having a jumbled site. Good reliable companies are expected to have a site that is coded to those expectations. Platforms like Dreamweaver and Wix and others pump out bloated code which reflects poorly on your brand.
Many aspects play into how your sites written content affects your rank. Too high of a keyword density and it looks spammy and you will get knocked down. Not enough keyword density and it won’t hold enough weight. Your content and headers all play a key role in how search engines place you once they scan the site.
Meta data makes up a part of what appears in the actual search results. It is important that all the meta data: the meta titles, the meta description, and image alt tags down to the URL’s are all properly optimized for the best local SEO rank. Writing great meta is more than just stuffing some keywords in. Great meta is optimized for Google but written for people.
Sitemap & Indexing
After all the onsite SEO is complete there is another crucial step to help get the site ranking properly and quickly. First, it is important to make sure the robots.txt file is properly configured to allows search engines to crawl. Then the sitemap needs to be created. Then the sitemap needs to be submitted to the search engines for indexing.