What Is Generative Engine Optimization?
Your CMO asks if you should shift the budget from SEO to GEO. You’re both looking at the same screen during quarterly planning. Traffic from your top keyword has dropped…
Author: Gabriel Bertolo
Why Your Web Forms Are Killing Your Conversions And Losing You Leads
Your website’s forms are one of your most important on-site conversion tools. Yet it is often seen as an afterthought, with little time or attention given to make it as…
The State Of SEO for 2025
In this article, I will discuss the state of Search Engine Optimization for 2025. You will learn about the biggest changes to the SEO landscape in 2024 to help you…
How To Merge Instagram Accounts
Can you merge 2 Instagram accounts? Managing multiple Instagram accounts can be challenging, especially for business owners and marketers. While Instagram doesn’t offer a direct merge feature, there are ways…
What is Conversion Rate Optimization and Why It Can Increase Your Revenue
This article will explore what Conversion Rate Optimization is and how it can increase your revenue. Conversion Rate Optimization (CRO) is a process used to increase the percentage of website…
Top 5 Internal Linking SEO Software Options
Maximize your website crawlability, link equity, and on-page optimization with the power of automated internal linking Choosing the best internal linking software depends on your specific needs and your…
Best and Worst Times to Post on Instagram for Maximum Engagement
When are the best and worst times and days to post on Instagram to make the most of this marketing channel? Understanding the best and worst times to engage with…
The Psychology and Importance of Value Propositions in Marketing Strategy
In this article, I’ll explore the psychology and importance of value propositions in your marketing strategy. The key to an effective value proposition lies not just in telling customers what…
Content Creation for Social Media Marketing
Strategies and Tips for Killer Social Media Marketing Solid content creation for social media marketing hinges on consistency, storytelling, and embracing user-generated content. Like a steady drumbeat, regular posting of…
Everything A Business Owner Needs To Know About Web Design
A well-designed website is crucial for business success. This comprehensive guide explores key aspects of web design that every business owner should understand. We’ll discuss the importance of a strong…