Gabriel Bertolo - Radiant Elephant A Creative Marketing Agency

Boston SEO Case Study: From Algorithm Penalty to 45.2% Traffic Growth

Gabriel Bertolo February 12, 2026 No Comments

How Technical SEO and Advanced Schema Markup Rescued a Boston-based Therapy Brand After a Disastrous Website Redesign When everything falls apart… This Boston SEO client faced every business owner’s nightmare.…

GEO Case Study: National B2B Manufacturer Dominates AI Search

Gabriel Bertolo February 11, 2026 No Comments

How a Multi-Vertical B2B Supplier Beat FDA.gov and 2 Fortune 100 Businesses for #1 Position in AI Search. Competing Against Industry Giants in 5 Different Markets Domain authority +67% in…

Generative Engine Optimization increasing AI search visibility

A Technical Guide To AI Search Visibility

Gabriel Bertolo February 9, 2026 No Comments

The emergence of generative artificial intelligence platforms has fundamentally transformed how users discover and consume information. Large language models (LLMs) such as ChatGPT, Claude, Google Gemini, and Perplexity now serve…

Mobile-First Web Design: Why It’s Critical and How We Build for Mobile Users

Gabriel Bertolo January 21, 2026 No Comments

If your website wasn’t designed with mobile-first principles, then you are losing money every day. And this isn’t hyperbole, this is reality. Increasingly, visitors are coming from mobile devices. If…

image of chessboard to illustrate SEO ROI

SEO ROI Tracking Guide: How We Measure and Prove Results for Clients

Gabriel Bertolo January 16, 2026 No Comments

SEO has the highest ROI of any marketing service. It beats out paid ads and social by a mile. The closest service is the dark horse of marketing, email marketing.…

The True Cost Of A Cheap Website

Gabriel Bertolo January 12, 2026 No Comments

Why Web Design Actually Matters: The Business Case for Professional Design Shopping around for a web design company as a business owner must be so confusing. It’s not uncommon for…

Radiant Elephant SEO: Our Process, Philosophy, and What Makes Us Different

Gabriel Bertolo January 10, 2026 No Comments

Hiring a Search engine optimization expert can be confusing for most business owners. There’s a bit of a learning curve to understand how it works and the importance of the…

What Is Generative Engine Optimization?

Gabriel Bertolo November 26, 2025 No Comments

Your CMO asks if you should shift the budget from SEO to GEO. You’re both looking at the same screen during quarterly planning. Traffic from your top keyword has dropped…

Why Your Web Forms Are Killing Your Conversions And Losing You Leads

Gabriel Bertolo June 19, 2025 No Comments

Your website’s forms are one of your most important on-site conversion tools. Yet it is often seen as an afterthought, with little time or attention given to make it as…

The State Of SEO for 2025

Gabriel Bertolo December 12, 2024 No Comments

In this article, I will discuss the state of Search Engine Optimization for 2025. You will learn about the biggest changes to the SEO landscape in 2024 to help you…

Author: Gabriel Bertolo