Author: Gabriel Bertolo

Generative Engine Optimization increasing AI search visibility

A Technical Guide To AI Search Visibility

The emergence of generative artificial intelligence platforms has fundamentally transformed how users discover and consume information. Large language models (LLMs) such as ChatGPT, Claude, Google Gemini, and Perplexity now serve…
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The True Cost Of A Cheap Website

Why Web Design Actually Matters: The Business Case for Professional Design Shopping around for a web design company as a business owner must be so confusing. It’s not uncommon for…
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generative engine optimization

What Is Generative Engine Optimization?

Your CMO asks if you should shift the budget from SEO to GEO. You’re both looking at the same screen during quarterly planning. Traffic from your top keyword has dropped…
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The State of SEO in 2025 Image

The State Of SEO for 2025

In this article, I will discuss the state of Search Engine Optimization for 2025. You will learn about the biggest changes to the SEO landscape in 2024 to help you…
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