Gabriel Bertolo - Radiant Elephant A Creative Marketing Agency

Our 5-Step Process for a CRO Audit

Gabriel Bertolo March 10, 2026 No Comments

Conversion Rate Optimization. How We Turn Your Traffic Into Revenue I worked with an e-commerce chocolate company a while back that had everything going for them. Award-winning product. Hand-crafted by…

How We Prepare Websites for AI Search Visibility

Gabriel Bertolo March 6, 2026 No Comments

A Practical Guide to Generative Engine Optimization I had a client call me last month, frustrated because their Google Ads cost per lead had gone up 40% in six months.…

E-Commerce CRO & SEO Case Study: How a CRO Audit Turned a Website Into a Revenue Machine

Gabriel Bertolo March 4, 2026 No Comments

311% Conversion Rate Increase. 559% More Purchases. 440% Year-Over-Year Revenue Growth. Here’s Exactly How We Did It. This is the story of what happens when a great product meets a…

image of data to illustrate technical SEO audit

Technical SEO Audit Checklist: What We Examine on Every Client Site

Gabriel Bertolo March 2, 2026 No Comments

96% of web pages get ZERO traffic. The difference between the 96% that get no traffic and the 4% that get traffic usually has to do with technical SEO. Technical…

Web Design team working on the web design process

Our Web Design Process: From Discovery to Launch

Gabriel Bertolo February 24, 2026 No Comments

You go through the daunting process of reaching out to different web designers, getting quotes, and deciding who to hire. You pay the retainer invoice and sign the contract. Then…

Boston SEO Case Study: From Algorithm Penalty to 45.2% Traffic Growth

Gabriel Bertolo February 12, 2026 No Comments

How Technical SEO and Advanced Schema Markup Rescued a Boston-based Therapy Brand After a Disastrous Website Redesign When everything falls apart… This Boston SEO client faced every business owner’s nightmare.…

GEO Case Study: National B2B Manufacturer Dominates AI Search

Gabriel Bertolo February 11, 2026 No Comments

How a Multi-Vertical B2B Supplier Beat FDA.gov and 2 Fortune 100 Businesses for #1 Position in AI Search. Competing Against Industry Giants in 5 Different Markets Domain authority +67% in…

Generative Engine Optimization increasing AI search visibility

A Technical Guide To AI Search Visibility

Gabriel Bertolo February 9, 2026 No Comments

The emergence of generative artificial intelligence platforms has fundamentally transformed how users discover and consume information. Large language models (LLMs) such as ChatGPT, Claude, Google Gemini, and Perplexity now serve…

Mobile-First Web Design: Why It’s Critical and How We Build for Mobile Users

Gabriel Bertolo January 21, 2026 No Comments

If your website wasn’t designed with mobile-first principles, then you are losing money every day. And this isn’t hyperbole, this is reality. Increasingly, visitors are coming from mobile devices. If…

image of chessboard to illustrate SEO ROI

SEO ROI Tracking Guide: How We Measure and Prove Results for Clients

Gabriel Bertolo January 16, 2026 No Comments

SEO has the highest ROI of any marketing service. It beats out paid ads and social by a mile. The closest service is the dark horse of marketing, email marketing.…

Author: Gabriel Bertolo