Marketing and Ad Strategies That Give You Competitive Advantage
We live in a world of products, rampant consumerism, and ads everywhere you look. They’re in your email inbox, on your social media feeds, on billboards when your driving, and your free Spotify account in between songs. There are businesses everywhere vying for attention and consumer awareness. Coffee, clothes, food, and services. A consumer is not at a loss for options. This is especially true in the landscape of New Jersey. Competition is fierce these days and vying for customers is one of the fiercest.
Online is the playing field that determines success or failure for a New Jersey business. Your growth is dependent on the quality of your products or service. But it is also determined by your ability to get in front of the consumer. To connect and engage. This is why a solid digital marketing strategy and web design is your most useful tool. The road to success is paved with a killer digital marketing strategy designed by the best digital marketing agency.
When it comes to award-winning full-service online advertising for your New Jersey business there is no one size fits all formula. There are many aspects to take into account. Your market, their personality, your personality. The things that differentiate you from the competition. As a full-service marketing agency, we love to investigate and strategize the best course of action for your success. Building long-term sustainable growth for you is what makes us love what we do.
Online advertising can be a tricky thing. Gone are the days of newspaper ads and the dinosaur, the Yellow Pages (remember that?), or a TV commercial if you had the budget. Digital is the landscape now. When done incorrectly it is a huge waste of time and money. When done right it allows us to engineer results, connect with our audience, and find new audiences. It allows us to engage and connect. When done brilliantly it gives us brand evangelists that love a brand for its unique personality.
Online advertising allows us to test, target, and really see what works. We can quickly pivot when it doesn't. Cutting away what doesn’t work, and plowing forward on what does. Different businesses and brands are better suited for different platforms. We know the best places to start for your business. In our conversations, we uncover your audience and develop the best marketing strategies. We brainstorm to find new targets to open your business to new clients. But most of all we inspire growth, and we inspire you to think big.
Social Media Marketing
A foundation of a great results-driven marketing strategy is a powerful social media plan. Twitter, Facebook, Instagram, Pinterest. Each has a character all its own. Twitter for short blurbs of content in a fast-paced ecosystem. Pinterest for curation and beauty, but also to discover new products. Instagram as a visual lifestyle channel. And Facebook as a blend of all of these. A great social media marketing strategy explores the strength of these platforms in relation to your brand. Wonderfully different ways to express your brand identity. To connect and share the facets of a distinct brand goes far beyond your web design. Our award-winning graphic design, search engine optimization, and marketing services help businesses succeed.
Social Media Marketing isn’t about selling. It is about discovering your audience. Being a part of their daily lives. Making them smile and laugh, think deeper, or inspire them. This connection leads to sales. It leads to devotion. Social Media is about finding the common ground, and about your audience knowing that you share their values and their tastes.
Search Engine Optimization
Search Engine Optimization is not only considered digital marketing, but it is the most effective form of digital marketing with the highest ROI according to the leading marketing consultants. Word of mouth is great and all, but as we have seen it can fizzle out. Having your business be dependent on it is foolhardy. Having a high search rank is no easy feat, but the traffic and prestige it lends to your business make it spectacular. There are so many statistics, you can Google them if you like, that show the effectiveness of high search engine rank that only expert SEO can provide.
We live in a world where everything is just a search and a click away. Are you in Red Bank New Jersey looking for a great sushi place? Google “Sushi near me” and boom, you’re greeted with the highest-ranking Japanese restaurants near your location. Most businesses are prone to huge revenue growth with a brilliant SEO strategy. Just think, when was the last time you even went to page 2 of the search results?
Email marketing may not sound as sexy as Social Media or SEO, but when you see the results that a vibrantly crafted email campaign provides you realize that it looks great without its glasses. We all check our email often. It’s on our phones, those things we stare at all day long, and most of us rarely go a day without checking our inbox. Getting into your customer's inbox is such an intimate way to connect, to remind them, to share your brand message. Email is one of the best ways to really share your brand's voice in a one on one kind of way.
There are many best practices for email marketing. Timing, headlines, frequency. We understand these practices and that makes us great at crafting high ROI campaigns. Email speaks to your audience. It allows you to connect with them on such a personal level. When done right email marketing can easily drive sales, drive store and website traffic, or share a powerful message with your audience.