We live in a world of products, rampant consumerism and ads everywhere you look. They’re in your email inbox, on your social media feeds, on billboards when your driving and your free Spotify account in between songs. There are businesses everywhere vying for attention and consumer awareness. Coffee, clothes, food and services. A consumer is not at a loss of options. Competition is fierce these days.
Marketing is the playing field that determines success or failure. Your growth is dependent on the quality of your products or service. But it is also determined by your ability to get in front of the consumer. To connect and engage. This is why a solid digital marketing strategy is your most useful tool. The best road to success is paved with strategy.
When it comes to marketing there is no one size fits all formula. There are many aspects to take into account. Your market, their personality, your personality. The things that differentiate you from the competition. We love to investigate and strategize the best course of action for your brand. We are determined and driven to create your success. Building long term sustainable growth for you is what makes us love what we do.
Online advertising can be a tricky thing. Gone are the days of newspaper ads and the dinosaur, the Yellow Pages (remember that?) and a TV commercial if you had the budget. Digital is the landscape now. When done wrong it is a huge waste of time and money. When done right it allows us to engineer results, connect with our audience and find new audiences. It allows us to engage and connect. When done brilliantly it gives us brand evangelists that love a brand for its unique personality.
It allows us to test, target and really see what works. We can quickly pivot. Cutting away what doesn’t work, and plowing forward on what does. Different businesses and brands are better suited for different platforms. We know the best places to start for your business. In our conversations we uncover your audience. We brainstorm to find new targets to open your business to new clients. But most of all we inspire growth, and we inspire you to think big.
Twitter, Facebook, Instagram, Pinterest. Each has a character all its own. Twitter for short blurbs of content in a fast paced ecosystem. Pinterest for curation and beauty, but also to discover new products. Instagram as a visual lifestyle channel. And Facebook as a blend of all of these. A great social media marketing strategy explores the strength of these platforms in relation to your brand. Wonderfully different ways to express your brand identity. To connect and share the facets of a distinct brand.
Social Media Marketing isn’t about selling. It is about discovering your audience. Being a part of their daily lives. Making them smile and laugh, think deeper or to inspire them. This connection leads to sales. It leads to devotion. Social Media is about finding the common ground, and about your audience knowing that you share their values and their tastes. It’s about creating a culture and a cult of personality around your brand.
Search Engine Optimization is not only considered marketing, but it is the most effective form of marketing with the highest ROI according to the leading marketing consultants. Word of mouth is great and all, but as we have seen it can fizzle out. Having your business be dependent on it is foolhardy. Having a high search engine ranking is no easy feat, but the traffic and prestige it lends to your business makes it spectacular. There are so many statistics, you can Google them if you like, that show the effectiveness of high search rank that only expert SEO can provide.
We live in a world where everything is just a search and a click away. Are you in Red Bank looking for a great sushi place? Google “Sushi near me” and boom, your greeted with the highest ranking Japanese restaurants near your location. Certain businesses are especially prone to huge revenue growth with a brilliant SEO strategy. Just think, when was the last time you even went to page 2 of the search results?
Email marketing may not sound as sexy as Social Media or SEO, but when you see the results that a vibrantly crafted email campaign provides you realize that it looks great without its glasses. We all check our email so often. It’s in our phones, those things we stare at all day long, our computers, most of us rarely go a day without checking our inbox. Getting into your customers inbox is such an intimate way to connect, to remind them, to share your brand message. Email marketing is one of the best ways to really share your brands voice in a one on one kind of way.
There are many best practices for email marketing. Timing, headlines, frequency. We understand these practices making us great at crafting high ROI campaigns. Email marketing speaks to your audience. It allow you to connect with them on such a personal level. When done right email marketing can easily drive sales, drive store and website traffic, or share a powerful message with your audience.